Blog
Making marketing make sense.
Notes, experiments, and honest takes on what’s working(and what’s not!), what’s changing, and what’s coming next.
This is where I share what I’m learning, testing, and figuring out in real time. The things I’m excited about, the things that make me a little uneasy, and the shifts I see coming next in digital marketing. You’ll find practical, no-nonsense takes on AI search, Google Ads, analytics, and modern digital strategy — explained in a way that’s clear, grounded, and actually useful.
No hype. No buzzwords for the sake of sounding smart. Just honest ideas, rambling explanations, and lessons you can apply to your own work. Take a look around, explore a few posts, and steal whatever helps.
What Is an Entity in AEO? (And Why It Matters for AI Search) Search is changing quickly. For years, SEO was mostly about …
Let’s talk about something wildly underused in marketing: Call tracking. If your business generates phone calls ; from Google Ads, SEO, Local Service …
Search is changing. People aren’t just typing keywords anymore. They’re asking full questions: And now, instead of ten blue links… They’re getting answers. …
Why your numbers don’t line up (and probably never will) At some point, every marketer hits the same wall. Google Ads says one …
BREAKING: AI took a wrecking ball to SEO. More importantly, what can be done about it? Uptick’s experts are answering this question and more, like: –How do I compete with AI in search? –Why aren’t my keywords working anymore? –Why is my SEO traffic dropping?
Or: how meetings stopped being so painful and people started owning their work. If you are anything like me, you hate meetings. Well, …
What Is AEO? (Well… As of January 2026) Because – well…it’s always changing, and none of this is real. If you’d asked me …
