Marketing
Nantzee Springs Water Bottle
A bottled water at the farmers market, a jingle from a 30-year-old local cable commercial, and a lesson about being memorable.
2 min readRead article
Birmingham, Alabama. Always thinking.
MATT
ROBINSON.
Google Ads. AI search. The things that work.
And the expensive nonsense that doesn't.
Matt RobinsonOverview
Straight from my desk
THE LATEST
THOUGHT.
10+ yrs
in digital marketing
Hundreds
of businesses helped
President
AMA Birmingham
Certified
Google Ads & Analytics
A marketer. Not a marketing robot.
FIND THE
EXPENSIVE
NONSENSE.
I spend an unreasonable amount of time figuring out why an ad account, analytics setup, or website is doing something stupid. Then I explain it without making everyone else feel stupid.
A little more about meWhat I do
Mostly Google Ads. Then everything Google Ads drags in with it.
Google Ads audits
I go through the account the way I'd go through my own: search terms, conversion actions, what the smart bidding is actually being told to chase, and which campaigns are quietly buying traffic nobody wanted. You get a written teardown in plain English, ranked by what I'd fix first. Sometimes the answer is "spend less in three places and nothing else."
AI search & AEO
Entities, structured data, and the kind of content ChatGPT and AI Overviews are willing to cite. It's early, and I'll tell you where the evidence stops and the guessing starts.
White-label paid media
Strategy, build, QA, and reporting delivered behind your brand. You stay the face of the relationship.
Things I believe about marketing
- 01
Most reporting problems are tracking problems wearing a dashboard costume.
- 02
A campaign can generate leads and still be bad for the business.
- 03
If nobody can explain the strategy without opening a 40-slide deck, there probably isn’t a strategy.
- 04
AI search matters. Nobody knows exactly how much yet. Anyone claiming complete certainty is probably selling something.
Featured
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Speaking
A Full-Circle Moment at The Localist Lab
Speaking at The Localist Lab at Saturn in Birmingham turned out to mean more than I realized at the time.
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AI
We're in the Napster Era of AI (and the Spotify Era Is Going to Hurt)
We're in the Napster era of AI: subsidized abundance that feels free but isn't. Here's how the Spotify era plays out for marketing, why metered tokens bring human brute force back, and what to build now.
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News
Cutting Paper, Building Something Bigger
I'm sitting at my table cutting up pieces of paper — literally making little bits of merch for myself — and it hits me: How did I get here? A reflection on personal branding, what actually matters, and why showing up imperfectly is the whole point.
4 min readRead article
The newsletter
Notes, when I have something worth sending.
Google Ads, AI search, and whatever I've been arguing with a dashboard about lately. Irregular by design — unsubscribe whenever.