Birmingham, AL · Digital strategist
I’m Matt. I’ve spent more than a decade inside ad accounts, analytics platforms, agency meetings, and reports that somehow created more questions than answers. I help businesses figure out what is working, what is wasting money, and what everyone should do next.
Based in Birmingham. Frequently overthinking Google Ads. Occasionally turning those thoughts into workshops, articles, and oddly specific marketing ideas.
10+ yrs
in digital marketing
Hundreds
of businesses helped
President
AMA Birmingham
Certified
Google Ads & Analytics
I spend an unreasonable amount of time figuring out why an ad account, analytics setup, or website is doing something stupid. Then I explain it without making everyone else feel stupid.
Speaking & workshopsWhat I do
I go through the account the way I'd go through my own: search terms, conversion actions, what the smart bidding is actually being told to chase, and which campaigns are quietly buying traffic nobody wanted. You get a written teardown in plain English, ranked by what I'd fix first. Sometimes the answer is "spend less in three places and nothing else."
Entities, structured data, and the kind of content ChatGPT and AI Overviews are willing to cite. It's early, and I'll tell you where the evidence stops and the guessing starts.
Strategy, build, QA, and reporting delivered behind your brand. You stay the face of the relationship.
Most reporting problems are tracking problems wearing a dashboard costume.
A campaign can generate leads and still be bad for the business.
If nobody can explain the strategy without opening a 40-slide deck, there probably isn’t a strategy.
AI search matters. Nobody knows exactly how much yet. Anyone claiming complete certainty is probably selling something.
Featured
AI · 6 min read
We're in the Napster era of AI: subsidized abundance that feels free but isn't. Here's how the Spotify era plays out for marketing, why metered tokens bring human brute force back, and what to build now.
News · 4 min read
I'm sitting at my table cutting up pieces of paper — literally making little bits of merch for myself — and it hits me: How did I get here? A reflection on personal branding, what actually matters, and why showing up imperfectly is the whole point.
Google Ads · 4 min read
It's rarely a budget problem. It's almost always a setup problem — and the mistakes are more predictable than you'd think.
The newsletter
Google Ads, AI search, and whatever I've been arguing with a dashboard about lately. Irregular by design — unsubscribe whenever.
