BREAKING: AI took a wrecking ball to SEO. More importantly, what can be done about it?
I sat down with the team at Uptick Marketing to answer that question — and a few more:
- How do I compete with AI in search?
- Why aren't my keywords working anymore?
- Why is my SEO traffic dropping?
Watch: Is AI killing your SEO efforts? | Why your tactics have to change
Takeaways from the video
Is AI killing your SEO efforts? Kinda. Search didn't disappear — it moved. The clicks that used to land on a ten-blue-links page now get absorbed by AI answers, which means the job shifts from ranking a page to being the source that gets summarized and cited.
That changes the tactics, not the fundamentals: clear answers, real expertise, structure that machines can read, and content built around the questions people actually ask.
