BREAKING: AI took a wrecking ball to SEO. More importantly, what can be done about it?

I sat down with the team at Uptick Marketing to answer that question — and a few more:

  • How do I compete with AI in search?
  • Why aren't my keywords working anymore?
  • Why is my SEO traffic dropping?

Watch: Is AI killing your SEO efforts? | Why your tactics have to change

Takeaways from the video

Is AI killing your SEO efforts? Kinda. Search didn't disappear — it moved. The clicks that used to land on a ten-blue-links page now get absorbed by AI answers, which means the job shifts from ranking a page to being the source that gets summarized and cited.

That changes the tactics, not the fundamentals: clear answers, real expertise, structure that machines can read, and content built around the questions people actually ask.