Workshop
The Half-Day Marketing Intensive.
A three-hour working session for teams and business owners who need their marketing story, strategy, and next 90 days sorted before lunch. No worksheets. No fill-in-the-blank templates. Just the right questions, a lot of whiteboard, and a one-page plan you can actually use.
STORY.
STRATEGY.
NEXT 90 DAYS.
Most marketing frameworks hand you a script and call it a day. This is the opposite: we figure out what your business actually needs to say, who needs to hear it, and what you're going to do about it Monday morning.
Who this is for
Built for people who are tired of marketing theory
01
Small leadership teams
The founder, the sales lead, and the person who "does marketing" need to be on the same page. We'll get them there in one room.
02
Business owners with a website that doesn't explain them
If you keep rewriting your homepage and it still feels off, we'll fix the message first and worry about the pixels later.
03
Teams with a strategy but no shared language
Everyone has a different answer to "who do we help and why should they care?" We'll agree on one — and write it down.
04
Anyone who read a framework and still felt stuck
Popular marketing frameworks are useful. But templates assume your business fits a template. This is custom work in real time.
What you get
By the time you break for lunch
A clear customer story
The problem you solve, who feels it most, and the promise you can make without cringing. Plain language, not marketing poetry.
A simple priority map
The three things that will move the needle in the next 90 days, ranked by what you can actually do with the people and budget you have.
A one-page plan
Message, channels, and next steps on a single page. Something you can hand to a writer, a designer, an agency, or your own desk on Monday.
The format
How the three hours work
Hour 1
Diagnose
We look at what you're saying, who you're saying it to, and where the message is breaking. We also find the quiet assumptions that keep confusing your marketing.
Hour 2
Decide
We choose the one customer story that matters most and the three things you're going to do about it. No laundry list. Just the work that matters.
Hour 3
Draft
We turn the decisions into a one-page plan: message, channels, and a 90-day action list. You leave with something written, not a feeling.
What makes it different
Not a framework. A working session.
Some frameworks give you a powerful story template. Others give you a system. Both are useful. Both assume you have time to learn the system and fit your business into it.
The Half-Day Marketing Intensive assumes you don't. It strips out the methodology and replaces it with three hours of focused questions: What do you actually do? Who pays for it? Why them and not someone else? And what should you stop pretending you'll get to?
You don't leave certified in anything. You leave with a plan that fits your business, not a template that fits anyone's.
The newsletter
Notes, when I have something worth sending.
Google Ads, AI search, and whatever I've been arguing with a dashboard about lately. Irregular by design — unsubscribe whenever.
Ready?
Let's do a morning of real work.
Available in person in Birmingham, AL or over video. I run these with one team at a time so we can get to the actual problems.
Book the intensive