Matt Robinson
March 9, 2026
What Is an Entity in AEO? (And Why It Matters for AI Search) Search is changing quickly. For years, SEO was mostly about keywords, backlinks, and ranking positions. But today
- February 23, 2026
Let’s talk about something wildly underused in marketing: Call tracking. If your business generates phone calls ; from Google Ads, SEO, Local Service Ads, social, billboards, even yard signs —
- February 12, 2026
Search is changing. People aren’t just typing keywords anymore. They’re asking full questions: And now, instead of ten blue links… They’re getting answers. From Google’s AI Overviews.From ChatGPT.From Gemini.From Perplexity.
- February 5, 2026
Why your numbers don’t line up (and probably never will) At some point, every marketer hits the same wall. Google Ads says one thing.GA4 says another. Your CRM says something
- February 2, 2026
BREAKING: AI took a wrecking ball to SEO. More importantly, what can be done about it? Uptick’s experts are answering this question and more, like: –How do I compete with AI in search? –Why aren’t my keywords working anymore? –Why is my SEO traffic dropping?
- January 30, 2026
Or: how meetings stopped being so painful and people started owning their work. If you are anything like me, you hate meetings. Well, actually – I love meetings. But there’s
- January 30, 2026
What Is AEO? (Well… As of January 2026) Because – well…it’s always changing, and none of this is real. If you’d asked me what SEO was ten years ago, I
