Matt Robinson is a digital marketing strategist and Director of Advertising & Analytics at Uptick Marketing. He specializes in Google Ads, analytics, tracking implementation, and Answer Engine Optimization (AEO). Matt works with service-based businesses, agencies, and growing brands to generate measurable leads and build scalable marketing systems.

Yes & No.
Matt takes on select freelance and consulting projects outside of his role at Uptick Marketing.
These typically include:
Google Ads audits
Conversion tracking setup
Analytics troubleshooting
AEO strategy consulting

At Uptick Marketing, Matt leads paid media strategy and analytics. His responsibilities include:
Google Ads management
Paid media strategy development
Campaign structure and optimization
Conversion tracking architecture
Reporting and performance analysis
AI-driven search visibility strategy
His focus is ensuring campaigns are built correctly, measured accurately, and optimized based on real performance data.

Matt works primarily with:
Home service companies (HVAC, roofing, plumbing, electrical)
Medical and healthcare providers
Professional services
Local service businesses
Agencies needing white-label Google Ads support
He specializes in lead generation for businesses where phone calls and form submissions drive revenue.

Matt focuses heavily on tracking and data integrity. Many advertisers optimize for clicks. Matt optimizes for qualified leads and revenue.
He emphasizes:
Clean campaign structure
Proper conversion tracking
Call tracking integration
Search term optimization
Transparent reporting
Clear communication
His belief: If tracking is broken, optimization is guesswork.

Yes. Matt configures, audits, and optimizes GA4 accounts to ensure accurate data collection and reporting.
This includes:
Event setup
Conversion configuration
Funnel tracking
Cross-domain tracking
Enhanced measurement configuration
Reporting clarity for business owners
His goal is to make analytics usable — not overwhelming.

AEO (Answer Engine Optimization) is the practice of optimizing content so AI systems like ChatGPT, Google AI Overviews, Gemini, and other answer engines can confidently reference or summarize your brand.
Matt helps businesses:
Structure answer-first content
Use customer feedback to guide content creation
Improve citation potential
Align SEO and AEO strategy
Strengthen digital trust signals
His focus is helping brands become “the source,” not just another result.